At English for Kids, we are committed to providing a safe and appropriate learning environment for children. This document outlines how we handle advertising and data in compliance with the App Store Review Guideline 1.3 and child privacy laws such as COPPA.

1. Third-Party Advertising

Our app uses Google AdMob to display ads. These ads are strictly contextual, based on app content only — not user behavior or personal data. We do not support interest-based or behavioral advertising in this app.

2. Contextual Ads Only

To protect our young users' privacy:

• All ads are contextual only
• No personal data or identifiers are used for targeting
• No remarketing or tracking-based ads are permitted

This ensures compliance with Apple’s Kids Category requirements.

3. Human Review for Age-Appropriateness

All ad creatives undergo a manual human review process to ensure they are:

• Age-appropriate for children under 13
• Free from violent, explicit, or inappropriate content
• Compliant with Google AdMob Families Policy and App Store Review Guideline 1.3

In addition, parental gate controls are implemented within the app to restrict access to areas that might contain advertising, settings, or external links. These gates require an action that only an adult can reasonably complete, further protecting children from unintended interactions with ad content.

Reference: This policy supports Guideline 1.3 (Kids Category) requiring human review of ad creatives to ensure age appropriateness and safeguards to restrict ad access to children.

Reference: This policy supports Guideline 1.3 (Kids Category) requiring human review of ad creatives to ensure age appropriateness.

4. Analytics & Data Collection

We use Podhog for app usage tracking. This data is:

• Anonymous and aggregated
• Used solely for performance improvements
• Never shared with advertisers or linked to individual users

5. Compliance

We comply fully with:

• Apple App Store Review Guideline 1.3 (Kids Category)
• Children’s Online Privacy Protection Act (COPPA)
• Google AdMob Families Policy